How to take modeling agency polaroids & digitals
Updated: Jul 26, 2020
If you have spent any time researching modeling agencies and trying to learn how to get agency signed, then you should be familiar with these 2 terms:
1. Modeling digitals
2. Modeling polaroids
Modeling digitals and polaroids are interchangeable terms within the modeling industry which both mean the same thing. Some agency will use the term digitals while others will often say polaroids.
What are modeling polaroids and digitals :
Essentially, they are basic images/photographs taken to showcase your face and body without any professional editing, styling or make-up. Digitals are the raw photo version of you which showcase to an agency/client what you look like in your most natural state.
So this means no fake lashes, no red lipstick, no "beat" face that took an hour to apply make-up and certainly no face-tune IG filters.
Why are digitals needed :
Modeling agencies require that aspiring models hoping to be signed submit digitals either on an agency website or via email in order to best see the model in their most authentic natural state. This ensures that the hopeful model has the look and potential to book jobs with the agency's client roster without having to be made up to be a success. Digitals are also a way for the agency to clearly see the model's skin type (blemish free) as well as the health of their hair, curves etc.
When are digitals/model polaroids needed :
Aside from agencies requesting them when a model is going through the submission process, once signed, agencies typically require that their models submit to them fresh digitals/polaroids every quarter...so every 3 months or so.
The purpose is to see if the model has grown, aged, if they have lost or gained weight, to verify the model's current hair color and length etc.
How to take modeling polaroids :
When taking digitals, this is not the time to get all technical and professional. Digitals are intended to be taken on a cell phone - or if using a professional camera be sure that there is no post production editing to your skin.
Take your digitals against preferably a white background/wall or as close to white as possible.
Natural lighting would be the suggested option as the purpose behind digitals is for the agency to see you best and natural light tends to create more well lit images.
When shooting in natural light or even indoors, be sure to avoid any shadows across your body.
Images should be as clear as possible - not blurry or dark.
Model polaroid poses:
Most agencies will request for digitals to be taken in certain body angles, but if they do not give you specifics, be sure to capture yourself in the following angles and make sure that you hair is not covering your face.
1. Headshot (Smiling versus non-smiling)
2. Profile shot (non-smiling)
3. 3/4 face side shot with or without eyes looking into the camera
4. Full body front facing shot (smiling versus non-smiling)
Note that fashion agencies typically do not want you to smile in your digitals but commercial agencies will want to see you smile in at least 1 photo.
Be mindful to also capture a few shots of you showing personality such as a silly face or 2 incase the agency later requests a few of those...but make sure they are cute silly faces and not scary or too off the wall. The silly faces should not be initially sent to the agency when trying to get signed unless requested.
What to wear for modeling digitals:
Be sure that when you take your digitals/polaroids that you wear an outfit that is flattering to your body.
Many agencies will specify if they wish to see digitals in a swimsuit, regular clothing or both.
Wear solid colors, preferably darks such as blacks, blues and grays. If wearing more color, avoid overly distracting options such as neons. You will also want to stay away from any patterns and logo branded pieces.
Generally, models will wear flattering jeans and a plain t-shirt or tank top to take their digitals or a 2-piece solid color swimsuit depending on which is requested.
As you can see from my photo samples, I have had to take both types of digitals for my agencies; in swim and in full attire. I always ensure that I capture the poses that the agency requests and then I also include a bit of posing personality if that seems to be allowed by the agency based on the samples they often showcase on their website. Just do not go overboard with the posing as digitals are intended to be simple.
I have booked many modeling jobs with clients and gotten modeling contracts as a result of taking proper digitals so take care in capturing your best version of you. Practice in front of the mirror and in various lighting to see what works best to increase your chances of getting signed or booking a job as a result of the digitals.
Finally, digitals/polaroids can make or break an agency or client choosing you so be sure to also work on a healthy physique, skin and hair to be more marketable prior to you attempting to submit to an agency.
Click below for more tips on:
Getting clear skin
Let me know if you have any questions on taking proper digitals/polaroids.
Comment below or DM me on IG
P.S WANT TO BECOME A MODEL?
1) Sign up for my free newsletter here where I will send you free content directly to your inbox to help you on this journey.
2) If you are looking for an in-depth coaching experience about the modeling industry where I work with you 1:1, check out my Masterclass model coaching course here which is a series of live coaching sessions with just you and I.
3) Subscribe to my YouTube channel created to help you with additional tips about the modeling industry.