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  • Writer's pictureKamla-Kay McKenzie

How to brand your social media

In an era where social media screams marketing genius for many brands, companies are now looking to online portfolios outside of an agency website to help determine which models they seek to work with next.

I have been to many castings where the casting director asked for us to include our name, agency contact - and yep, even our Instagram handle.

While there are traditional ways to get signed to an agency and different types of modeling categories depending on ones look, part of becoming a success stems from building a brand - and more important as of recent years, an

online brand around yourself.

Take Tyra Banks for instance. She catapulted up the ropes to become one of the top black supermodels of our time.

She ripped the runways of the Victoria's Secret Fashion Shows and was the face of major beauty campaigns for clients such as Covergirl.

But she didn't stop there.